About Moove

Moove is building the world’s largest fleet and best-in-class technologies that power mobility platforms. Its flagship Drive-to-Own (DTO) product democratises access to vehicle ownership with a revolutionary revenue based financing model, enabling underserved mobility entrepreneurs to thrive.

Moove’s growth has been fuelled by its global Uber partnership and support of leading investors and lenders, including Uber, Mubadala, BlackRock, MUFG, and many others. With operations now spanning 19 cities across 6 continents - Africa, Asia, Europe, North America, South America, and the Middle East - Moove continues to expand its offerings through strategic acquisitions and partnerships with industry leaders, including Waymo and Uber. Moove is transforming mobility to make it safer, more efficient and accessible to all, while providing economic opportunities and supporting skills development in the mobility sector.

About the Role

Head of Sales and Marketing to lead our growth strategy across sales performance, marketing execution, brand positioning, and revenue generation. This role oversees the full sales team and marketing function, including digital marketing, advertising campaigns, brand management, and lead generation. You are responsible for driving customer acquisition, improving the sales funnel, boosting customer retention, and delivering advertising and application-based revenue opportunities — all while adapting strategies to local market dynamics and consumer behaviours.

What You’ll be Doing

Sales Leadership & Management

• Lead, mentor, and manage the Sales and comms team to achieve sales and assignment targets.

• Oversee lead generation, prospecting, funnel management, and deal closure processes.

• Develop and implement sales strategies, incentive plans, and forecasting processes.

• Report on sales performance, lead conversion rates, and pipeline health regularly.
  
  

Marketing Strategy & Brand Awareness

• Develop and implement an integrated marketing strategy aligned with business objectives.
• Drive brand awareness, positioning, and consistent messaging across all platforms.
• Oversee public relations, communications, and content strategy to build market presence.
• Track and analyse marketing effectiveness and campaign ROI, adjusting strategies as needed.
  
  

Performance Marketing & Digital Growth

• Manage digital marketing channels, including paid media, SEO, SEM, social media, and CRM campaigns.
• Improve the customer and lead funnel performance to optimise conversion rates and acquisition costs.
• Implement data-driven marketing initiatives to enhance customer acquisition and retention.
  
• Oversee marketing automation and lead nurturing workflows to boost engagement.
  
  

Advertising & Revenue Generation

• Drive advertising initiatives and campaigns, including digital, print, outdoor, and partner promotions.

• Identify and execute application-based revenue generation opportunities through strategic partnerships, platform-based advertising, and market activations.

• Oversee media buying, advertising spend allocation, and campaign performance metrics.
  
  

Customer Retention & Loyalty

• Develop and implement retention and loyalty strategies to increase customer lifetime value.

• Collaborate with operations and customer success teams to align customer communication and campaigns.

• Use customer insights and feedback to inform retention programs and service improvements.
  
  

Market Insights & Local Consumer Behaviour

• Leverage insights into local market dynamics and customer behaviour to tailor marketing and sales strategies.

• Conduct competitor analysis, market research, and customer profiling to identify opportunities and gaps.

• Adapt marketing messaging and targeting to resonate with specific market segments.

What You will need for this position

• A degree relevant to the job specification (Marketing, Communication, Business Administration, or any related field).

• A minimum of 5 years experience in the relevant field

• A minimum of 2 years experience operating in a management role.

• Experience in the Mobility and Tech industry.

• Start-up Experience.

• Research, Data Analysis, Organisation, & Planning skills.

• Creativity and communication skills.

• People management and leadership skills.

• Strong business acumen and problem-solving abilities.

• Passionate about new technologies

• Passionate about Customer Experience and retention.

Key Metrics

• Develop and implement customer retention and acquisition strategies, aligned to global matrix structure

• Develop and manage social and website strategy, aligned to global matrix structure

• Increase in Brand Awareness - % Increase in Brand Recognition

• Lead-to-Customer Conversion Rate of 95%

• Net assignment targets

• Return on Ad Spend (ROAS)

• Digital Advertising Performance

• Lead Source Effectiveness (which channels bring in the most qualified leads)

• Churn rate of 3% monthly

• Growth in Brand Equity

• Positive Net Promoter Score - Above 70%

• Website Traffic Growth

• Customer Retention Rate

• Campaign Engagement Rates (email opens, social media interactions, downloads)

• Design and implement various marketing material for business

• Create funnel to drive revenue growth in Advertising and Technology-Based applications

Who You'll Be Working with:

Directly reporting to our Managing Director , and closely working with our Operations Team.

About the team

Our team is collaborative, positive, curious, and engaged. We think fast, work smart, laugh often, and are looking for like-minded people to join us in our mission to disrupt vehicle ownership and make financial freedom within reach.

Moove is strongly committed to diversity within its community. The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently.

Pre-hiring Notice: Moove relies on the accuracy of information contained in employment applications, as well as the accuracy of other data presented throughout the hiring process and during employment. Any misrepresentations, falsifications, or material omissions in any information or data provided by an applicant may result in the applicant being excluded from further consideration for employment or if an individual has already been hired, termination of employment.

EEO Statement: Moove is an equal opportunity employer and does not discriminate on the basis of gender, race, sexual orientation, marital status, religion, political affiliation or any other protected characteristic.

Moove: Moove is a mobility asset finance company and Uber's preferred fleet partner across Sub-Saharan Africa. Our Vision is to democratise financial services to make our customers more productive and successful. Our Core values are Compassion, Excellence, Innovation, Teamwork, Trust and Ownership.